
After launching the tennis-played-on-a-console fashion, with their innovative Wiimote, Nintendo is now launching the maintain-your-echilibrium fashion. Wii Fit, the game that has an enormous hype around it in Japan, is coming to Europe on April 25.
With more than 6 million Wiis sold in Europe until now, Nintendo continues its triumphant march towards glory, but this time the company uses the Wii Balance Board as a weapon. The Wii accessory will be available in Europe starting April 25, and it's obviously aimed at helping people lose weight. At least that's what Nintendo hopes will happen whenWBB owners will start playing one of the 48 "sporty" games included in the pack, among which yoga (!), aerobics, football, dance (hula hoop) or equilibrium-based mini-games (imitating a ski-jump) are the most famous.
How does the Wii Balance Board translate real actions into virtual play? Simply by communicating to the "mother-console", through Bluetooth, different parameters of the person standing on it. More simply put, the WBB is a complex weighing machine, with 4 integrated sensors, that instantaneously calculates and transmits data about the person's weight and moves, based on the pressure of the feet. The parameters are later processed by theWii and displayed onto the screen in the form of actions like hitting a ball with the head, dancing, surfing, etc.
It's clear that Nintendo's target-population with Wii Fit is not made up of hardcore gamers, who sit for hours in front of monitors fragging their opponents in CS, DOOM or Quake, but the vast population of casual gamers, and especially women. To make the WBB even more appealing for this important segment, Nintendo made its product capable of calculating the body mass index, the weight center and the Wii Fit "age" (which requires an equilibrium-test).
It remains to be seen whether the success in Japan (where Wii Fit sold more than 1.4 million units since December last year) will repeat in Europe too, but one thing's for certain: the European market is definitely a blessing for Mario and Zelda's "fathers". Take a look at these sales estimates for the Old Continent:
Wii+Wii Sports: over 6 million units soldWii Play: over 2.3
The Legend of Zelda: Twilight Princes- over 1.3 million units sold Mario Pary: 1 million units sold Super Mario Galaxy: over 1.3 million units sold Nintendo DS: over 20 million units sold since December 2006Nintendogs: over 8million units sold
In Europe Wii Fit will be sold for around 70 Euros.




