
With all this talk about recession affecting US economy and, then, possibly, the world (gasp! better stock up on Health Packs…), you may have wondered what will happen with the vitally important industry of gaming. Amazingly enough (or maybe not), US game companies are more than holding their ground, they’re actually building new city halls, barracks and armories!
It seems that there were some worries that March would have been the month when the industry that makes us happy would have finally felt the first bouts of the recession fever. In the Lazard Capital Markets analyst's March NPD preview, Colin Sebastian shows that such a thing did not happen, on the contrary, sales have been actually growing.
The reason for this is that we’ve seen quite a nice little package of games being launched this last month, some of them being Rainbow Six Vegas 2, Super Smash Bros. Brawl or Army of Two from EA. The numbers provided by Ubisoft and Nintendo clearly show that they did well in March (we won’t say what those number are out of sheer decency). But our favored type of industry is doing well also because recent hits are still being bought like there’s no tomorrow, two examples being Call of Duty 4 and Rock Band. And the fact that more people dared to buy the PS3 also helped.
The real good news is that this kind of thing will be going on throughout summer – it’s easy to understand why if we look at the game release line-up. "We expect ongoing positive growth trends into the summer months with visibility from a solid release lineup on all three console platforms, including GTA IV, Mario Kart & Wii Fit, GT 5: Prologue, Metal Gear Solid 4, and Spore," Sebastian says.
American gamers aren’t the only ones to benefit from this. You’d like to play until old age leaves you without hit points, right? Well, there have to be people still rich enough in the US to pay “gamecrafters”, wouldn’t you say?




