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The video game industry will not be based strictly on the graphic part of games, on the millions of polygons and on an impressive number of shadows and lighting. The tendency is to push the AI to higher limits, to make the AI think, take decisions, run, hide, cover fire, heal, pull off incredible combos, because the future of video games depends on this part of the game, says Ray Maguire the boss at Sony Computer Entertainment UK.

Maguire stated in a conference held by BAFTA that the new generation of consoles produced by Sony, equipped with the Cell CPU will turn their attention to the AI part in games, because the graphic capabilities of the console already manage to reproduce human motion and physical features, but thought and emotions will left in charge of the Cell CPU, which is an extremely reliable calculating machine:
"The Cell chip is so powerful it can do 256 million calculations per second...
 That means one thing for us in the videogames industry: artificial intelligence."

As an example for the skeptics and graphics fans there at BAFTA, Maguire pointed out the differences between Lara Croft in the Tomb Raider game and Lara Croft played by Angelina Jolie in the movie. The main difference is not the physical one, instead Angelina Jolie has a brain and has emotions, and these things are the ones Lara Croft from the game is missing, and this thing is of a major importance to determine the success of a game in the future.

“We're not talking about graphics any more," Maguire concluded. "We're talking about performance and we're talking about art." These having been said Maguire encouraged the producers to lay off the eye candy in the future games and to focus on the AI, the real gaming issue.