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Sony Computer Entertainment Europe announced the expansion of the PlayStation 2 line-up in Europe with the introduction of a new colour. The new, limited edition Pink PlayStation 2 will be available from selected retailers throughout Europe from 8th November 2006 and will come complete with two Pink Analog Controller (DUALSHOCK 2) and a Pink Memory Card (8MB) (for PlayStation 2). Following the increasingly widespread appeal of PlayStation 2, through the popularity of socially interactive games such as BUZZ and SingStar, the decision to produce a Pink console reflects the growing and diverse demographic that PlayStation 2 has developed. “PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy”, said Dan Hill, PlayStation 2 European Brand Manager. “The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist”. The new Pink PlayStation 2 will make its debut European appearance on the Sony Computer Entertainment Stand at Games Convention, Leipzig, 23 – 27th August 2006. Since its European launch in November 2000, sales of the PlayStation 2 console to consumers in the SCEE territories have reached almost 40 million units.