Cheats-Area.com

   Could it be that we're just a couple of months away from the PlayStation 3's European launch, and still Sony has yet to make a definitive commitment regarding the console's launch date in the territory? I for one was expecting this kind of predictions to start a lot sooner, since, for instance, various Wii launch dates were being tossed around some five months ahead of the final release. And Nintendo themselves have set the record straight two months in advance.

   With or without Sony's input, European launch dates for the PS3 are already being hypothesized, and one such date is March 23, 2007. This was hinted by one of GI.biz' retail sources, who told them: "It's safe to assume that the PS3 launch will be towards the end of the month. My money is on the 23rd". In addition to that, the source also confirmed reports that Sony will be announcing the final launch details within the next fortnight.

   The latest official word from Sony, last month, was that the PlayStation 3 was still on track for release in Europe during the month of March, and now GI.biz finds more unofficial support towards a late-March release, from an advertising agency called TBWA.
"TBWA has told GamesIndustry.biz that the UK advertising campaign for PS3 will begin towards the end of March - supporting suggestions from a senior retail source that the console will launch on the 23rd.
(...) Speaking to GI.biz, a spokesperson for advertising agency TBWA said the marketing campaign for the console "launches towards the end of March" - which would suggest that an early March date is unlikely."    Of course, we were never really expecting the PS3 to launch around here in early-March, and even a late-March timeframe sounds somewhat doubtful, especially after last month's demoralizing rumour. But the longer Sony delays it, the harder it will be for them to re-build up the hype they're losing with each passing week...