Cheats-Area.com

When Halo 2 was released in November 2004, it generated an estimate of $125 million in 24 hours transforming Halo 2 in one of the biggest entertainment product launches of all time.

But now Microsoft spent about $10 million for a five stage publicity campaign for Halo 3. It all began during a Monday night Football in last December, the spot was seen by an estimated 7.9 million people on air and a further 3 million on YouTube. Then the beta test came, which had over 820,000 players that took Master Chief through the multiplayer paces.
Another stage was Project Iris. The "project" was another attempt made by Microsoft in order to generate viral buzz for a product via an alternate reality game along the lines of ilovebees.com.

In phase four Microsoft generated a wave of cross-product promotions normally reserved for summer blockbuster movies. Microsoft made deals with Pepsi for a Halo 3-branded Mountain Dew and Doritos, and 7-Eleven and Burger King for in-store promotions (including Halo 3 Slurpee drinks). Microsoft also took other approaches, sponsoring Linkin Park's Projekt Revolution tour, a Halo 3 NASCAR vehicle, and even a Master Chief figurine at the Madame Tussaud's Wax Museum in Las Vegas.

In September 28 to 30, Microsoft will be holding its own Play and Win sweepstakes that will hand out Halo 3-themed Xbox 360s, amongst other prizes. The company will also have its own special, celebrity-studded launch Halo 3 events in New York City, Los Angeles, and Seattle.