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   Freed from the savage competition of Grand Theft Auto IV (delayed to 2008, poor thing), Halo 3 continues to be acclaimed by Microsoft as "the entertainment event of the year", and now they have one more reason to get all pumped up. With over a month left until the big launch from September 25/26 in the U.S. and Europe, Halo 3 has already gone past the 1 million pre-orders milestone, and that's just in North America. No matter now if it reached this at a record speed, as Microsoft claims, but it still gives us a solid clue as to the superlative sales the game will have, straight from day one.

   From the three variants in which Halo 3 will appear - Standard Edition, Limited Edition and the ultra-collectible Legendary Edition - the latter has already been ordered by so many crazed fans, that it is expected to be sold out by September 25.

   Also on this occasion, Microsoft announced a series of promotions to be offered by various companies, which normally don't have anything to do with the gaming industry: Mountain Dew, 7-Eleven, Pontiac, Comcast and Burger King. So, fast-foods, drinks, even cars, they will all fall prey to the Halo 3 hype, through all sorts of special designs and contests (as detailed here).

   Speaking of special designs, Microsoft reminded us a few days ago about that "Xbox 360 Halo 3 Special Edition Console" of theirs, prior to this week's price-cut in the U.S. And only there, for now.