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   There is one such group called the Interfaith Center on Corporate Responsibility, a coalition of 275 faith-based institutional investors, supposed to unofficial monitor the overall efforts of controlling sales of violent video games to children. Several video game retailers were included in a one-day-old report, committed to a symbolical but meaningful set of calefactive, based on their past and current activity. The retailers are Target, Best Buy, Circuit City, K-Mart, Sears, Toys R Us, GameStop and Wal-Mart.
"It is evident that retailers are doing well on several fronts: all retailers included in the report have video game policies to restrict access by young teens to M-rated games; all display signage about the ESRB rating system; all conduct employee training programs and ongoing education on the video game rating system for employees; and all have established a system to identify the age of the purchaser at the register. ICCR is pleased with both Target's and Best Buy's policies to restrict ads for Mature-rated games in teen publications and on television. Target also places a prominent "M" on games advertised in its store circulars and Best Buy has a robust internal auditing process and compliance program, which are noted improvements."
   Additionally, ICCR was highlighting things of greater importance that should be done in the interest of improving the existing system, by listing several suggestions. If you agree with them or not, it's a just a matter of personal opinion, as hopefully no one would impute it:
- Adherence to policy. ICCR understands that retailer members of the ESRB Retail Council will participate in a 'mystery shopping' verification program, coordinated by the ESRB, which will publicly disclose the mystery shop results on an aggregated and anonymous basis. This is an important action. However, shareholders that own stock in each of these companies deserve to see individual results, excluding confidential information. ICCR believes that companies have the capacity to develop such a report without providing proprietary information.
- Long and short term goals for compliance. ICCR recommends that companies set aggressive goals and objectives and track results to ensure progress is being made, with the end goal of 100 percent store compliance.
- Benchmarks or indicators. ICCR suggests that companies create indicators to demonstrate implementation of their policies on violent video games and evaluate the effectiveness of these programs.
- A balanced assessment. The public needs to understand the challenges relating to policy implementation, and what are the areas for improvement. There is no need to only present a rosy picture of policy implementation. ICCR recognizes the challenges in this area and believes that providing a balanced picture builds credibility.