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Electronic Entertainment Expo, until this year the largest game-related fair in the world, will return to Los Angeles in 2008, the Entertainment Software Association announced. This year's E3 left a sour taste in the memory of both journalists (who had to walk several hundred meters to reach distant locations where presentations were held) and regular gamers (who weren't allowed to join the party at all).

If the relocation of the 2008 E3 to the  "old" Los Angeles Convention Center (LACC) will definitely be good news for journos, the same doesn't apply for gamers, who are still going to be left outside. The fair will keep its new name (E3 Media & Business Summit- which means access only for the press and the gaming companies). Journalists will get inside the Convention Center through invites provided by the ESA. However, the grandeur of the event will be scaled down compared to previous years, despite the fact that today's gaming industry should indicate the contrary (new consoles have been launched, the overall value of the gaming market increased, etc.).

The problem with E3 as it stands now is its appeal. And I don't mean the booth babes. While other manifestations- like Leipzig's Game Convention or Game Developers' Conference- become more and more popular (simply because the public is allowed to attend), the former glory dubbed Electronic Entertainment Expo shrinks year by year, forcing the gaming companies to decline invitations.